Iconicity: Pictograms, Ideograms, Signs for Utility, Usefulness, and Pleasure - Softcover

Sonia Diaz and Gabriel Martinez are graphic designers both with a degree in arts by the University of Salamanca. Both are graphic arts teachers at the Art School Nr 10 in Madrid. Their projects developed in their design agency LSD Space were selected and published by several international publishers and their works have been published in the magazines IDN, Étapes and Novum.
Yukio Ota is a graphic designer and teacher at the Tama Art University in Japan. He is the inventor of LoCoS (Lovers Communication System). He has written more than a dozen books and essays about pictogram design and symbolic language. He is the President of the Japanese Society for the Science of Signs, and a distinguished member of the International Organization for Standardization (ISO). Professor Ota has designed many public signs and symbols, the most famous being the green man running emergency exit sign, which have become the National standard in many countries around the world.
Born June 23, 1938 in Havana, Cuba, the artist Félix Beltrán has an important career as a graphic designer, painter, draftsman and engraver. He was lecturer at different universities in Mexico and Cuba is at the present time he is professor at the Universidad Autónoma Metropolitana, also in Mexico. H has obtained many awards, among them the Prize of the American Institute and Graphic Art, CA, USA.
Aaron Marcus is President of Aaron Marcus and Associates, Inc. (AM+A), Berkeley, California, a firm that designs user-interfaces for products and services. He is a graphic designer and Fellow of the American Institute of Graphic Arts. His artwork is owned by the Princeton University Art Museum, NJ. Aaron Marcus is a prolific book and article writer on graphic and interface design.