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Designing Your Identity: Stationery Design / Designs d'identité visuelle / Diseño de imagen corporativa (DISE?O) - Hardcover
Inhaltsangabe
Si el logo es la imagen de una empresa, el material de papelería conforma la constitución de la entidad con la elección correcta del color, la tipografía o las dimensiones que representan a la marca y realzan sus valores esenciales, la filosofía y el concepto. Este libro reúne proyectos de diseñadores de todo el mundo que combinan muy bien la originalidad y los materiales innovadores para el material de papelería Este conjunto de diseños abarca desde tarjetas de visita hasta membretes de carta, fundas de CD, packaging, memorándums y blocs de notas.
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Über die Autorin bzw. den Autor
Wang Shaoqiang is a professor at the Guangzhou Academy of Fine Arts (China), where he is Dean of the Design, Visualization and Animation department. He is a prolific editor, whose titles focus on international design, architecture, branding, communication, trends and culture, and the editor of Design 360 magazine and Asia-Pacific Design. He has been invited to lecture at numerous universities, design academies and organizations, and he has also been a jury member for China's most prestigious design and illustration awards.
Von der hinteren Coverseite
If the logo is the face of a company, its stationery might be its makeup. Choosing the most suitable color, typography, or dimensions to represent the company and to enhance that face contributes to conveying the organization’s essential values, philosophy, and concept. Designing your Identity brings together the freshest and most creative stationery materials produced by designers from all over the world. The projects featured range from business cards and letterheads to CD packaging, memoranda, and notepads. This book shows that a successful corporate identity is constructed primarily in the details, and it will undoubtedly help entrepreneurs to make a statement when starting a new business venture or to stand out in a highly competitive environment.
If the logo is the face of a company, its stationery might be its makeup. Choosing the most suitable color, typography, or dimensions to represent the company and to enhance that face contributes to conveying the organization’s essential values, philosophy, and concept. Designing your Identity brings together the freshest and most creative stationery materials produced by designers from all over the world. The projects featured range from business cards and letterheads to CD packaging, memoranda, and notepads. This book shows that a successful corporate identity is constructed primarily in the details, and it will undoubtedly help entrepreneurs to make a statement when starting a new business venture or to stand out in a highly competitive environment.
Aus dem Klappentext
If the logo is the face of a company, its stationery might be its makeup. Choosing the most suitable color, typography, or dimensions to represent the company and to enhance that face contributes to conveying the organization’s essential values, philosophy, and concept. Designing your Identity brings together the freshest and most creative stationery materials produced by designers from all over the world. The projects featured range from business cards and letterheads to CD packaging, memoranda, and notepads. This book shows that a successful corporate identity is constructed primarily in the details, and it will undoubtedly help entrepreneurs to make a statement when starting a new business venture or to stand out in a highly competitive environment.
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Designing Your Identity: Stationery Design (Arts graphiques-Design)
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