Mass Communication: Concept & Processes - Hardcover

Mass Communication : Concepts and Processes

Hardbound. Zustand: As New. New. Contents Preface. 1. Introduction to modern mass communication. 2. Modern media environment. 3. Concepts and processes of mass communication. 4. Theories of mass communication. 5. Functions of mass media. 6. Mass media and culture. 7. Media and social responsibility. 8. Traditional mass media. 9. Internet as a global medium of communication. 10. Governance of mass media. 11. Mass communication in the age of globalisation. 12. Modern communication network. Index. The pedagogical features of this book are designed to support and improve media literacy skills. It lays out the elements of media literacy and the emphasis on media literacy is woven throughout the text. Other media literacy topics include modern methods of mass communication evaluating news based on anonymous sources and protecting personal privacy on the internet. Today no discussion of any mass medium makes sense prior to understanding of the internet. The book discusses how talk shows influence the viewing audience and whether this influence is beneficial or detrimental. 279 pp. Artikel-Nr. 59022

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