Marketing of Hospital Services - Hardcover

Inhaltsangabe

Hospital marketing is becoming increasingly competitive all over the world and India is no exception. The gradual shift from the selling to marketing vis-a-vis the customer orientation is quiet evident in present day hospital services. Hospitals become consumer centred and are expecting high medical care and demanding quality services at reasonable prices. Under these circumstance, age-old methods may not give us long run results. It is need of the hour to use some innovative techniques to sell their products. The application of modern marketing principles would prove avenues for rationalizing and standardizing the services. Thus marketing has become a new mantra for the service providers in a hospital setting.

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