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Globalization has changed the facets of the entire business world. Henceforth, management as a discipline has also acquired a completely new meaning. This book presenting various case studies in management is all about managing in the present world. The university curriculum generally followed in the colleges is more or less based on theoretical concepts. This book aims to bridge the gap between theory and practice by providing case studies from across all the functional areas of management, viz
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Case Studies in Management
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Pbk. Contents Case study method an ideal tool of learning I Human resources 1 Training investmentexpenditure 2 IR problems at HMSI Ltd 3 Treat the human capital with respect IT certainly pays off 4 Diwali Gift a choice or an offer 5 Individual Vs Team work 6 Concern internatinoa 7 Human resource development Apitco Limited 8 Human relations Can we win employee loyalty 9 HR practices at Shriram builders an insight 10 Talent management 11 Nestle India Ltd effective cost analysis 12 An avoidable conflict II Marketing management 13 Alcon laboratories giving sight to mankind 14 Let?s design a logo 15 Tata Nano facing the rough weather 16 Khushiyon Ki Doli a new campaign strategy by Hindustan Unlever Limited 17 Friends and company 18 Reliance fresh creating its identity 19 Customer service or sales 20 Social networking websites a business perspective 21 Remedial marketing III Corporate ethics 22 Looking for greener pastures 23 Tata group business values and ethics 24 The ship sank Satyam Scandal IV Financial management 25 Financial planning an essence for entrepreneurship Octroi services 26 ICICI Bank Ltd 27 TO use or not to use That is the question V General management 28 An Indian style of management 29 Role of management institutions in grooming students for undertaking summer internship VI Production management 30 Productivity improvement 31 Thermal power plant VII Corporate strategy 32 The Indian telecom industry growing leaps and bounds 33 Bardia consulting problems of scaling up operations and managing challenges VIII Management research 34 Rally and Co?s market research what goes wrong IX Operations management 35 Quality management in operations X Insurance 36 General insurance claim genuine or fraudulent XI Entrepreneurship 37 What matters in entrepreneurship spirit or gender XII Information technology 38 Efficient information retrieval XII Communication 39 The director?s decree focusing on the leadership and communication 372 pp. Artikel-Nr. 102189
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Case Studies in Management
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CASE STUDIES IN MANAGEMENT
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