GREEN TO GOLD - Softcover

Green to Gold : How Smart Companies Use Environmental Strategy to Innovative Create Value

Paperback. Zustand: As New. New. Contents Acknowledgements. Preface. Special introduction. Introduction the environmental lens. I. Preparing for a new world 1. Eco advantage. 2. Natural drivers of the green wave. 3. Who's behind the green wave. II. Strategies for building eco advantage 4. Managing the downside. 5. Building the upside. III. What WaveRiders Do 6. The eco advantage mindset. 7. Eco tracking. 8. Redesigning your world. 9. Inspiring an eco advantage culture. IV. Putting it all together 10. Why environmental initiatives fail. 11. Taking action. 12. Eco advantage strategy. Appendices i. Additional resources. ii. Methodological overview. iii. Most relevant tools for each green to gold play. Notes. Index. Green to Gold explores what every executive must know to manage the environmental challenges facing society and business. Based on the authors years of experience and hundreds of interviews with corporate leaders around the world Green to Gold shows how companies generate lasting value cutting costs reducing risk increasing revenues and creating strong brands by building environmental thinking into their business strategies. Esty and Winston provide clear how to advice and concrete examples from companies like BP Toyota IKEA GE and Nike that are achieving both environmental and business success. The authors show how these cutting edge companies are gaining eco advantage in the marketplace as traditional elements of competitive differentiation fade in importance. 366 pp. Artikel-Nr. 69506

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