A HANDBOOK OF AGRO FOOD PROCESSING AND MARKETING - Hardcover

Agro Food Processing and Marketing

figs, tables (illustrator). Contents Preface 1 Foods and nutrition an overview 2 Nutritive value and uses of fruits 3 Nutritive value and uses of vegetables 4 Nutritive value and uses of spices and plantation crops 5 Food processing and preservation 6 Principles and methods of food processing 7 Food shelf life and storage 8 Food processing and techniques 9 Food packaging 10 Agribusiness food industry 11 Agribusiness cereals industry 12 Agribusiness dairy industry 13 Market and marketing 14 Market segmentation 15 Agro-food marketing 16 Market potential of various fruits and vegetables products 17 Market potential of plantation and spice products 18 Market potential of oil seed base products 19 Indian food market 20 Food chain concept 21 Food market development 22 Food marketing cycle and channels 23 Consumer behavior the psychology of marketing Glossary Appendix Subject indexIndia is the worlds second largest producer of food next to China and has the potential of being the biggest with the food and agricultural sector The total food production in India is likely to double in the next ten years and there is an opportunity for large investments in food and food processing technologies skills and equipment especially in areas of canning dairy and food processing specially processing packaging frozen foodrefrigeration and thermo processing Fruits and vegetables fisheries milk and milk products meat and poultry packagedconvenience foods alcoholic beverages and soft drinks and grains are important sub-sectors of the food processing industry Health food and health food supplements are another rapidly rising segment of this industry which is gaining vast popularity amongst the health consciousAgro-food marketing refers to buying and selling the economic incentive structure and goods handling system for food from the point of production through processing and distribution to final sales to consumers jacket 468 pp. Artikel-Nr. 100010

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