On-Line Marketing: Principles & Current Practices - Hardcover

On Line Marketing : Principles and Current Practices

Hardcover. Zustand: New. Contents Preface. 1. Glimpses into the digital world. 2. On line marketing benefits and barriers. 3. On line marketing global and Indian perspectives. 4. E commerce in India. 5. Internet usage and problems. 6. Impact of on line marketing on marketing mix and business performance. 7. On line marketing attitude of marketers. 8. Conclusions and implications. Appendices i. Internet a primer. ii. Glossary of computer related terms. Bibliography. Index. The last decade of the 20 century witnessed the emergence of an all pervasive global information infrastructure commonly referred to as the internet or the World Wide Web. This new medium of information and communication has revolutionized the work culture and living styles of human beings. Marketing of products and services has also been immensely influenced by the internet. Various marketing activities can be performed more efficiently than ever before with the help of internet. In India the internet became available to the general public and the business in 1995. People have been mesmerized by the prowess of the internet both as a communication tool and as an entertainment medium. The Indian corporate world was quick to realise the commercial potential of the web and embraced it as part of its business and marketing strategies. The Indian Government has also been providing the necessary infrastructural support for the internet. Studies are being conducted in India and abroad to explore the possibilities of doing business on the internet including on line pricing and on line advertising. This book describes the concepts of cyberspace internet the World Wide Web and explains the fundamentals of the digital world. It is an attempt to explain internet as a marketing tool and how it can be used for effective marketing. 314 pp. Artikel-Nr. 56342

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