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9788174468789: Business Research Methods: A Practical Approach

Inhaltsangabe

Despite the existence of very strong research methods textbooks, students still struggle with undertaking a research project. The quality of their research is often poor, research questions are badly thought out and their final work can be poorly written.

Cameron and Price believe that this is because students struggle to relate the content in research methods textbooks to their own situations. Texts are written from an academic perspective which can be difficult to relate to a practical research project.

Business Research Methods takes a real-world, practical approach, making the research process more relevant, meaningful and effective for students.

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Über die Autorin bzw. den Autor

Sheila Cameron is a Senior Lecturer at the Open University Business School (OUBS). She has at various times been a Director of OUBS (with responsibility for all teaching), and Director of the MBA. More recently she has developed, and currently chairs the CIPD-recognised MSc Human Resource Management programme. She has been involved with OUBS student projects and dissertations for nearly 20 years. In her spare time she is currently a tutor on the current OUBS MBA 'Making a difference' project course. She has been external examiner at a number of universities over the years, and in that role has seen hundreds of dissertations. She has also worked with two universities to improve the coherence of their teaching of research methods with a view to improving the quality of subsequent dissertations. She currently heads the 'Critical engagement' project within the OUBS. This is an inquiry into teaching practice with a view to redesigning the MBA and other Masters programmes to create a shift towards a more practice-based approach to learning. Relevant publications: The MBA Handbook (6th edition) FT Prentice Hall 2008 The Business Student's Handbook (4th edition), FT Prentice Hall 2008 Deborah Price is a Lecturer in Management at the Open University Business School (OUBS). Deborah moved into academia following a career in management in which she worked in senior positions in both the NHS and Higher Education. Deborah has twelve years experience of teaching, during which time she has taught research methods at post-graduate and doctoral level. Deborah has taught internationally, teaching students in the Caribbean, Dubai, Europe and the Far East. She has supervised hundreds of dissertations both face-to-face and on-line. She has previously been the Course Leader for Certificate and Diploma in Management programmes and is currently Course Team Chair of B855 'The Human Resource Professional'. --This text refers to an out of print or unavailable edition of this title.

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9781843982289: Business Research Methods : A Practical Approach

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ISBN 10:  1843982285 ISBN 13:  9781843982289
Verlag: McGraw Hill / Europe, Middle Eas..., 2009
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Price, Deborah, Cameron, Sheila
Verlag: Excel Books, 2011
ISBN 10: 8174468781 ISBN 13: 9788174468789
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