Tourism Product and Services: Development Strategy and Management Options - Hardcover

Tourism Product and Services : Devleopment Strategy and Management Options

Hardbound. Zustand: As New. New. Contents Preface. 1. Contemporary tourism service industry and tourism product an introduction. 2. Tourism product development issues and options. 3. Towards sustainable tourism products marketing by promoting responsible tourism destinations. 4. Quality management in tourism concepts principles and systems standards. 5. Sustainable tourism certification and training an overview. 6. Tourism product development strategy management and research. Appendix. Bibliography. Index. Tourism Product and Services Development Strategy and Management Options has been written keeping in mind the uniqueness of the subject and its growing significance in contemporary age. The main purpose of tourism product development is to enhance the quality of services involving various tourism products. This book covers the subject area of tourism product development and management in 6 chapters. 338 pp. Artikel-Nr. 65803

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