Entrepreneurship Development and Communication Skills - Hardcover

Inhaltsangabe

Entrepreneurship Development and CommunicationSkills The course entitled Entrepreneurship DevelopmentandCommunication Skills has been introduced in the coursecurriculumof agricultural universities in India on therecommendation ofFourth Deans Committee. The book containsimportant aspects ofEntrepreneurship Development and requiredcommunication skillsleading to building the required capability ofentrepreneurs in thelearner. This book is planned to serve as a textbook atundergraduatelevel for students of agriculture and allied subjectssuch ashorticulture, home science, animal sciences, etc. This couldalsobe used as reference book by students at postgraduate levelinagricultural universities in particular andnon-agriculturaluniversities in general. Further, it may act as aguide tofunctional entrepreneurs to inculcate in them the goodqualitiesrequired for successful entrepreneurship. Contents 1 Entrepreneur andndash; Meaning and definition ofentrepreneur,Meaning and definition of entrepreneurship,Characteristics of anentrepreneur, Role demands of entrepreneurs,Identifying potentialentrepreneurs, Job competencies ofentrepreneurs. 2Entrepreneurship Development andndash; Processof entrepreneurshipdevelopment at community level, Process ofentrepreneurshipdevelopment at individual level, Stages inentrepreneurial growthprocess, Need of entrepreneurship. 3 Motivation and Entrepreneurship Developmentandndash;Meaning and definition of motivation, Importance ofmotivation,Process of motivation, Maslowandrsquo;s Hierarchy ofNeeds,Implication of motivation for management, Implicationsofmotivation for marketing, Motivating factors forentrepreneurshipdevelopment, Management of an enterprise, Planning,Monitoring,Evaluation and follow up, Managing Competition. 4 Entrepreneurial Behaviour andndash; Concept,Factorsaffecting the entrepreneurial behaviour of the farmers,Factorsaffecting entrepreneurship, Innovations and entrepreneurs. 5 Government Policy and Programmes forEnt

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