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Profitable Customer Engagement: Concept, Metrics And Strategies by V. Kumar, 9788132113409, Sage Publishing
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Críticas:
“A must read for executives facing dynamic marketplaces, fast-moving competitors, and the realities of digital communications and communities.” (Dave Aaker Professor Emeritus of Marketing Strategy at the Haas School of Business, UC Berkeley)
“VK has done the best theoretical and empirical work that I know in this field. This book will be an ‘eye opener’ for most companies.” (Philip Kotler, S. C. Johnson)
This is the best book on measuring customer engagement value, period ! (Jagdish N. Sheth, Charles H. Kellstadt)
“ With Profitable Customer Engagement, VK has presented an invaluable construct to the increasingly complicated, but never more important role of CRM to organizations of all stripes.” (Alan Beychok)
“Whether you are building a brand, maintaining your brand, or managing for profitability, this book provides you with the tools that you need.” (John R. Hauser)
“This book is destined to be a classic from a real Legend in Marketing!!! It is a MUST READ for managers in ALL for-profit industries.” (Timothy Keiningham)
Reseña del editor:
“VK has done the best theoretical and empirical work that I know in this field. This book will be an ‘eye opener’ for most companies.” (Philip Kotler, S. C. Johnson)
This is the best book on measuring customer engagement value, period ! (Jagdish N. Sheth, Charles H. Kellstadt)
“ With Profitable Customer Engagement, VK has presented an invaluable construct to the increasingly complicated, but never more important role of CRM to organizations of all stripes.” (Alan Beychok)
“Whether you are building a brand, maintaining your brand, or managing for profitability, this book provides you with the tools that you need.” (John R. Hauser)
“This book is destined to be a classic from a real Legend in Marketing!!! It is a MUST READ for managers in ALL for-profit industries.” (Timothy Keiningham)
The book brings out in a clear and concrete fashion the various ways by which a company can identify profitable customers; and even more important, it explicates in detail how to retain such customers...the remarkable feature of this book is the vast extent of research study that the author has undertaken.
(The Hindu)The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. It is a first-of-its-kind book that outlines the methods of engaging customers profitably in business-to-consumer as well as business-to-business settings. The book offers firms with definitions of the metrics within the CEV framework, and the ways to measure and maximize these metrics that can help in engaging customers profitably. The interrelationships between these metrics, i.e., how each metric impacts the other, are also explained in detail with real-life examples.
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- VerlagSAGE Response
- Erscheinungsdatum2013
- ISBN 10 8132113403
- ISBN 13 9788132113409
- EinbandTapa dura
- Auflage1
- Anzahl der Seiten342
- Bewertung
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Profitable Customer Engagement: Concept, Metrics and Strategies
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Buchbeschreibung Zustand: Sehr gut. Zustand: Sehr gut - Gepflegter, sauberer Zustand. | Seiten: 340. Artikel-Nr. 24212121/2
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Profitable Customer Engagement: Concept, Metrics and Strategies
Verlag:
SAGE Publications India Pvt Ltd, India, New Delhi
(2013)
ISBN 10: 8132113403
ISBN 13: 9788132113409
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Buchbeschreibung Paperback. Zustand: Very Good. The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. Profitable Customer Engagement is an authoritative book that communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework. It is a first-of-its-kind book that outlines the methods of engaging customers profitably in business-to-consumer as well as business-to-business settings. The book offers firms with definitions of the metrics within the CEV framework, and the ways to measure and maximize these metrics that can help in engaging customers profitably. The interrelationships between these metrics, i.e., how each metric impacts the other, are also explained in detail with real-life examples. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Artikel-Nr. GOR013063782
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