In 1999, when hardly anyone in India transacted on the Internet, K. Vaitheeswaran co-founded India's first e-commerce company. Yet, years later, when e-commerce was exploding in India-despite enjoying first-mover advantage-Indiaplaza shut down. What went wrong? Lack of funding? Wrong strategies? Or was it 'something else'? For the first time ever, Vaitheeswaran reveals that it was indeed something else-a set of inexplicable events that destroyed what could have been a profitable business (an ext
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Vijay V. Vaitheeswaran, widely hailed as the 'father of e-commerce in India', co-founded India's first e-commerce company Fabmart.com (later rebranded Indiaplaza.com) in 1999. In 2001, he co-founded the Fabmall supermarket chain which was subsequently acquired by the Aditya Birla Group and re-branded 'More'.
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