Grand Brand Rajini: Brand Management the Rajinikanth Way - Softcover

Balasubramanian, P. C.

 
9788129120595: Grand Brand Rajini: Brand Management the Rajinikanth Way
Softcover
ISBN 10: 8129120593 ISBN 13: 9788129120595
Verlag: Rupa Publications India, 2012

Inhaltsangabe

Rajinikanth is one of the most popular Film actors from South India. A devout,self disciplined human being.a rags to riches story.an embodiment of human values.a cult figure par excellence.the way he conducts him-self mnd his professional management of his career is unique. This book is an original and unique take on Brand Mangement,using Rajinikanth's superstardom as a model for building and sustaining a successful brand.

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Reseña del editor

Rajinikanth is one of the most popular Film actors from South India. A devout,self disciplined human being..a rags to riches story..an embodiment of human values..a cult figure par excellence..the way he conducts him-self mnd his professional management of his career is unique. This book is an original and unique take on Brand Mangement,using Rajinikanth's superstardom as a model for building and sustaining a successful brand.

Biografía del autor

Both the authors have wide experience in the fields of Business Manangement/Accountancy etc., Being admirers of Rajinikanth they felt a book of this kind will greatly motivate and cater to the businessmen young and old alike.

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Verlag
Rupa Publications India
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
8129120593
ISBN 13 
9788129120595
Einband
Tapa blanda
Anzahl der Seiten
158
Kontakt zum Hersteller
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Verantwortliche Person
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