Retail Management:: A Global Perspective Text and Cases - Softcover

Inhaltsangabe

A chapter summary is provided at the end of each chapter thatestablishes a mechanism for the efficient review of importanttopics. A series of cases are presnetd throughout the book whichrequiers the readers to recall important concpets and understandtheir practical relevance while suggesting solutions for theproblems laid down. These case studies can also serve as a basicfor effective gorup or individual presentations. Answers to 'check your progress', and exercises and questionsare included at the end of ecah chapter so that the readers cantest their knowledge of essential concepts and applications. Thesequestions not only aid in preparing for class presentations butreview for exams also. Lucid and simple language to understand much talked and lessunderstood subject of retailing. Contents section-I: retailing introduction introduction to retailing retailing formats consumer behaviour section-ii: retailing strategy store location retail marketing segmentation strategic planning in retail financial strategy inventory management section-iii: managing merchandise planning merchandise assortments merchandise buying systems managing a retail brand presenting merchandise merchandise pricing section-iv: store management retail store operations retail loss prevention supply chain management distribution management hrm in retail sales managing store employees section-v: retail communication customer service strategies retail sales promotion retail communication mix building customer relationships and competitive advantage section-vi: future of retailing retailing through internet career opportunities in retail the road ahead in india cases glossary subject index companies’ index.

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