Research Methology in Commerce & Management - Softcover

Inhaltsangabe

Research involves systematic investigation of a subject in order to establish the facts and arrive at a new conclusions. It being a crucial endeavour, the researcher needs to cultivate a scientific outlook. This book aims to help develop the scientific temper required to carry out research work in the fields of commerce and management in a meaningful way. Multiple examples showing methods of conducting investigation in these fields are provided. It explains the complexities of research methodology in a simple and lucid manner. Hence, trying to fill the gap in the existing literature on the subject.

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