Effective Public Relations and Media Strategy - Softcover

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C.V. Narasimha Reddi (Ph.D.), the Editor of Public Relations Voice (a premier journal on Public Relations in India) has been University Grants Commission National Professor in Public Relations, Advisor, Public Relations. Professor Reddi is a multi-faceted personality with unique attributes of a PR practitioner, an academician, editor, publisher, writer, author and broadcaster - a rare combination in the Indian setting. During his career spanning several decades, Dr. Reddi has occupied many positions such as former Director (Public Relations) Andhra Pradesh (AP) government, Press Secretary to four former Andhra Pradesh Chief Ministers, Director, Public Relations, A.P. State Road Transport Corporation, Director, Bhavan's College of Communication & Management, Advisor, Public Relations, Osmania University and Dr. B.R. Ambedkar Open University, Hyderabad. He was also Vice-Chancellor's Visiting Scholar, University of Canberra, Australia and visiting Professor to Universities in USA, UK and China. He was National President, Public Relations Society of India; Founding Member, Global Forum for Public Relations; and Member, Asian Media information and Communication Centre, Singapore. He has authored seventeen books and edited two books in the field of Communication and Public Relations.