Basics of Marketing - Softcover

Inhaltsangabe

Marketing is the science of meeting the needs of a customer by providing valuable products to customers by utilizing the expertise of the organization, at same time, to achieve organizational goals. According to The American Marketing Association: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.