Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy - Softcover

Kosorin, Dominik

 
9788090713802: Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy
Softcover
ISBN 10: 8090713807 ISBN 13: 9788090713802
Verlag: Kosorin Dominik, 2018

Inhaltsangabe

From the author of "Introduction to Programmatic Advertising."

This book is your ultimate guide to the advertising data landscape. It covers everything from basic concepts all the way to developing a successful data strategy. You will learn where advertising data comes from and how it flows around the ecosystem. It will help you understand what data is available for targeting from third-party vendors, as well as standalone advertising platforms such as Facebook, Google, or Amazon. Data Management Platforms (DMPs) are explored in depth, with detailed profiles of the most popular providers. All of this is set into context of key privacy regulations, including General Data Protection Regulation (GDPR). The final chapter gives you a blueprint for designing your own successful data strategy.

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Verlag
Kosorin Dominik
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
8090713807
ISBN 13 
9788090713802
Einband
Taschenbuch
Anzahl der Seiten
188
Kontakt zum Hersteller
Manufactured by Amazon on behalf of the author
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