Expanding Customers: A Management Guide for Regional Heads of Fast-Moving Consumer Goods/¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿ - Softcover

Inhaltsangabe

Deepening regional cultivation, breaking through for growth. ¿¿¿¿¿¿¿¿¿ The book constructs a closed-loop management system through five major sections. "Breaking Out Upward" - starting from the typical predicament of regional manager Qin Fen, it reveals the essential failure of the traditional target-driven model. "Taking Root Downward" - focusing on the reconstruction of the regional head's role, from "who am I" to "what should I do," it systematically sorts out core positioning, key tasks, and paths for capability leaps. "Striving Forward" - as the core of the entire book, it creates an original three-stage model of "business insight - planning - implementation," providing 23 self-check indicators, 5 major analytical tools, and a PDCA closed-loop management method, achieving the transformation from extensive target management to scientific management pathways. "Cultivating Deep Inward" - solving the problems of team activation and efficiency improvement, covering practical solutions such as compensation design, cultural development, and the application of digital tools. "Exploring Outward" - advocating cross-boundary resource integration and ecological boundary-breaking, opening up incremental blue oceans amid fierce competition. ¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿"¿¿¿¿¿"--¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿"¿¿¿¿¿"--¿¿¿¿¿¿¿¿¿¿¿¿¿¿"¿¿¿"¿"¿¿¿¿"¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿"¿¿¿¿¿"--¿¿¿¿¿¿¿¿¿"¿¿¿¿¿¿¿¿¿¿"¿¿¿¿¿¿¿23¿¿¿¿¿¿5¿¿¿¿¿¿PDCA¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿"¿¿¿¿¿"--¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿"¿¿¿¿¿"--¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿¿

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