服务便利感知、店铺认同感和顾客惠顾意向关系研究 - Softcover

A study on the relationship between service convenience perception. store identification and customer patronage intention(Chinese Edition)

paperback. Zustand: New. Paperback.Pub Date:2023-06 Pages:240 Language:Chinese Publisher:Economic Management Press At present. the online and offline channels of the domestic retail industry are constantly penetrating and merging. and the boundaries of retail stores are becoming increasingly blurred. The omni-channel retail pattern of offline physical stores + online e-commerce platforms + mobile terminal apps + social media has been formed. Faced with the omni-channel retail scenario. the service contacts between cu. Artikel-Nr. DQ042920

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