行为设计学：让创意更有黏性 - Hardcover

Behavioral design: making creativity more viscous(Chinese Edition)

Hardcover. Zustand: New. Language:Chinese.HardCover. Pub Date: 2018-11-01 Publisher: CITIC Publishing Group. CITIC Press Uncovering the emotional gravity and logical persuasiveness behind the creativity. a book helps you to stick to others' minds. Simple: refining the core. Accurate expression Accidents: create surprises. attract and maintain attention Specific: abstraction as figurative. helpful in memory credibility: strengthen details. easier. Artikel-Nr. NL005539

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