金钱概念与消费决策 - Softcover

Money concept and spending decisions(Chinese Edition)

paperback. Zustand: New. Paperback.Pub Date:2023-09 Pages:156 Language:Chinese Publisher:Wuhan University Press This book focuses on the relationship between the concept of money and consumer behavior decision-making. Based on the construal level theory. impulse theory. resource model theory. nostalgia theory. creativity model. etc. it uses experimental methods to study the impact of the concept of money on consumer behavior decision-making. Artikel-Nr. DQ036870

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