广告概论（高等院校艺术设计专业基础教程） - Softcover

Introduction to Advertising (institutions of higher education art and design professionals Tutorial)(Chinese Edition)

paperback. Zustand: New. Language:Chinese.Pages Number: 132 Publisher: Tsinghua University. Pub. Date :2011-06-01 version 1. Yan-Fang Zhou. etc. Introduction to Advertising is the basis of professional art and design institutions of higher learning tutorial series one. The book includes seven chapters: Advertising Overview. A Brief History of Western advertising. advertising features. advertising planning. advertising creative expression and information. advertising. production process design. advertising. managemen. Artikel-Nr. LK1724

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