Consumer Behavior(Chinese Edition) - Softcover

Inhaltsangabe

Paperback. Pub Date :2014-01-01 284 Chinese University Press Consumer Behavior higher education second five planning materials in the 21st century economy and management application-oriented planning materials market Factors Marketing series From the perspective of management. consumer decision-making process and its impact on consumer behavior as a clue to write. is divided into ten an overview of consumer behavior. consumers in the process of mental activity. consumer needs and buying motives. consumer personality. self-concept and lifestyle. consumer attitudes. learning and special psychological. purchase decisions and consumer buying behavior. environmental factors affecting consumer behavior. consumer psychology and consumer behavior groups. consumer mental changes and consumer behavior. retailing and consumer behavior. Consumer Beh...

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