消费者行为——决定购买的内在动机跟大师学管理 不要以为你懂消费者书让成功的合格的消费者也有豁然开朗的感觉管理市场营销 - Softcover

Consumer Behavior - intrinsic motivation purchase decision (with Masters of Management)(Chinese Edition)

paperback. Zustand: New. Language:Chinese.Pub Date: 2015-01-01 Pages: 208 Publisher: China Renmin University Press of consumer behavior. it seems boring. but fascinating field; classics in the field of consumer behavior. the international forefront of thought and the perfect combination of local Chinese practice; explore the personality characteristics of consumers. to grasp the intrinsic motivation to buy. About the Author Michael Solomon (MichaelR.Solomon). professor of marketing at Saint Joseph's Haub School of Bu. Artikel-Nr. CR062783

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