21世纪高等继续教育精品教材·经济管理类通用系列:服务市场营销(第2版) - Softcover

Services Marketing (Second Edition) Continuing Education in the 21st Century Higher quality materials. Economy and Management General Series(Chinese Edition)

paperback. Zustand: New. Paperback. Pub Date :2014-03-01 Publisher: China Renmin University Press book with the basic principles of marketing as a guide to services in the field of research priorities. in layman's language explains the basic concepts of service marketing theory and practice points system . The book introduces the services. service consumers. service marketing concepts and other services subject. object and guiding ideology. elaborated environmental analysis service enterprises. service positioning. s. Artikel-Nr. BX010201

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