战略管理：概念与案例（第10版）（工商管理经典译丛） - Softcover

Business Administration from classic Renditions Strategic Management: Concepts and Cases (10th Edition) (New Edition)(Chinese Edition)

paperback. Zustand: New. Ship out in 2 business day, And Fast shipping, Free Tracking number will be provided after the shipment.Paperback. Pub Date: December 2012 Pages: 532 Language: Chinese Publisher: China Renmin University Press classic of Business Administration Renditions Strategic Management: Concepts and Cases (10th Edition) (New Edition) Features: New Boot the case and Strategic Focus column. We continue to provide readers with the tradition of the new guide case and strategic focus column. In addition. each chapter are interspersed with a new company case. Through these cases. we vividly demonstrated the reality is the use of strategic management process to beat the competition. improve the company's performance. of which there are many competing companies in the domestic and international market. New case. Case part of the book is the case of the organization of the United States and other countries effectively together. which in many cases are accompanied by complete financial data. These latest cases to provide readers with the application of strategic management process. understand the organizational conditions and background. as well as the opportunity to make appropriate recommendations on the main concern. Many of the comments. Note book book to add new content. provide a strong support for the latest strategic management thinking. Note In addition to the book brings together classic and the latest research results. but also can prove that the book with reference to the most cutting-edge ideas in the field of strategic management. The novel concept. Book in several chapters of today's latest strategic management thinking. For example. the multi-cultural management (Chapter 1). cloud computing (Chapter 5). a strategic alliance in the public-private partnership (Chapter 9). open innovation (Chapter 13). Added new content. We added a new chapter. For example. the link between knowledge spillovers and innovation. 85% of shareholder value is created by intangible resources (Chapter 1); mobile ecosystem envisaged (Chapter 9); focused on the specification of financial services. Dodd - Frank Wall Street Reform and Consumer Protection Act (Chapter 10); the incentive compensation talented managers can have a positive impact. but the mediocre managers will have a negative impact (Chapter 12); managers successor plan especially for senior managers successor more in-depth discussion (Chapter 12). Contents: Chapter 1 strategic management and competitiveness a strategic input to guide case once the giant Borders become unsustainable pattern of weak competition strategic focus in the United States. Huawei also need to establish relations strategy focusing Apple's core technology and innovation excess profits industrial organization model resource-based model of the vision and mission of excess profits interests related to the strategic leader in Chapter 2 of the strategic management process external environment: opportunities. threats. competition and competitors analysis guide the case of BP and its external environment: the Deepwater Horizon drilling platform event overall environmental impact on strategy. the industry environment and competitors. the external environment analysis overall environmental factors strategic focus of the company's efforts to protect the natural environment industry environment analysis of strategic focus in several sectors of mobile technology. digital home devices and Entertainment competition interpretation Industry Analysis Strategy Group competitor analysis moral thinking Chapter 3 internal environment: resources. capabilities. competitiveness and competitive advantage to guide case Subway restaurant success based on the core competitiveness of the internal environment analysis strategic focus effectively analyze the internal environment and decide how best to use the assets of the company. it is difficult to work! Resources. capabilities and core competitiveness strategy focusing Procter & Gamble: use capabilities. Artikel-Nr. NJ000242

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