消费心理学（附微课 第2版） - Softcover

Consumer Psychology (with Micro Course 2nd Edition)(Chinese Edition)

paperback. Zustand: New. Paperback.Pub Date:2022-01-01 Pages:222 Language:Chinese Publisher:People's Posts and Telecommunications Publishing House Executive Summary The internal relationship between needs. motivation. attitude. self-concept. lifestyle. and personality psychological characteristics and consumer psychology. analyzes the formation and behavior of consumer psychology under the influence of social. cultural and marketing factors. and studies from consumer psychology to consumer decision-making and mechani. Artikel-Nr. NX015177

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