消费者行为学(第2版) - Softcover

Consumer Behavior 2nd Edition(Chinese Edition)

paperback. Zustand: New. Paperback. Pub Date: 2021-09-01 Pages: 432 Publisher: Machinery Industry Press This book is closely related to the theme of how to influence consumers. and is divided into three parts to explain in depth.?Part of it is the internal factors that affect consumers (Who. that is. who our consumers are. what do they like. what they hate. and what they prefer). It mainly introduces consumers' needs. motivations. feelings. perceptions. emotions. memories. and themselves.?The second part is about the. Artikel-Nr. NW000479

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