Tutorial for Network Marketing Project (twelfth five-year plan teaching material of e-commerce major for higher education) (Chinese Edition) - Softcover

Inhaltsangabe

Divided into eight projects, the content of this book includes the understanding of the network marketing and the network marketing environment, development of the network market research, analysis of network marketing and network consumers, draft of the network marketing strategy and plan, implementing network marketing combination strategy, implementing network marketing site promotion strategy and management network marketing activities. This book is trying to realize the combination of the theory and application, reaching the goal that learning and practicing at the same time.

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