品牌三部曲1：管理品牌资产》([美]戴维·阿克（David A.Aaker）) - Softcover

The Managing and Equity: Capitalizing on the the Value of a and the Name(Chinese Edition)

paperback. Zustand: New. Paperback Language: Simplified Chinese Publisher: Machinery Industry Press; 1 edition (March 1. 2012). Introduction brand trilogy: management brand is assets is the famous brand Trilogy one. but also to create a foundation for the theoretical point of view to create a strong brand (brand leadership) are germinal this. Detailed research into the brand phenomenon. Managing brand equity clearly described the relationship among the three brands. logos and slogans clear structure and brand equity . Artikel-Nr. MX1964

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