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Entrepreneurship and intellectual property are closely connected through innovation, value creation, and the development of sustainable enterprises. Turning an idea into a viable business requires an understanding of markets, resources, financial feasibility, and organizational responsibilities. It also requires informed decisions about the ownership, protection, and commercial use of intellectual assets. Introduction to Intellectual Property Rights and Entrepreneurship provides an accessible foundation in these interconnected areas. Written primarily for undergraduate and postgraduate students of management, commerce, and related disciplines, the book also serves educators and aspiring entrepreneurs seeking practical insight into enterprise development. The eighteen chapters are organized into five units. They examine entrepreneurial action and economic development; motivation and entrepreneurial development; small enterprises and project formulation; market research, feasibility, and investment appraisal; and intellectual property, legal compliance, and business ethics.
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Dr Kamal Kant TyagiAssociate Professor of Management, COER University, Roorkee, Uttarakhand, India.Dr Shelly GuptaAssistant Professor of Management, COER University, Roorkee, Uttarakhand, India.Dr Bharti Sujan Head of Department, Gandhi memorial national college, Ambala, Haryana, India.
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Introduction to Intellectual Property Rights and Entrepreneurship
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Softcover/Taschenbuch. Zustand: Neu. Entrepreneurship and intellectual property are closely connected through innovation, value creation, and the development of sustainable enterprises. Turning an idea into a viable business requires an understanding of markets, resources, financial feasibility, and organizational responsibilities. It also requires informed decisions about the ownership, protection, and commercial use of intellectual assets. Introduction to Intellectual Property Rights and Entrepreneurship provides an accessible foundation in these interconnected areas. Written primarily for undergraduate and postgraduate students of management, commerce, and related disciplines, the book also serves educators and aspiring entrepreneurs seeking practical insight into enterprise development. The eighteen chapters are organized into five units. They examine entrepreneurial action and economic development; motivation and entrepreneurial development; small enterprises and project formulation; market research, feasibility, and investment appraisal; and intellectual property, legal compliance, and business ethics. Sprache: Englisch Gewicht in Gramm: 364. Artikel-Nr. IB-16062344
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