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Study on Influence of Green Marketing on Customers Purchasing Pattern: A Study Focusing on Eco-Friendly Product Consumption - Softcover

Sisilya Fanny Rose, G.; Kavithamani, R.

 
9786630041309: Study on Influence of Green Marketing on Customers Purchasing Pattern: A Study Focusing on Eco-Friendly Product Consumption
Softcover
ISBN 10: 6630041305 ISBN 13: 9786630041309
Verlag: LAP LAMBERT Academic Publishing, 2026

Inhaltsangabe

"A Study on Influence of Green Marketing on Customers' Purchasing Patterns".Green marketing focuses on promoting products that are environmentally friendly and sustainable. This study examines how green marketing strategies influence customers' purchasing patterns. It analyzes the level of consumer awareness about green products, the factors that affect their buying decisions, and their satisfaction with eco-friendly products. The study also highlights the growing importance of environmental responsibility in business practices and how companies can use green marketing to encourage consumers to choose sustainable products.

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Über die Autorin bzw. den Autor

The book has been authored by Miss. Sisilya Fanny Rose. G, a student of International Business and Co-authored by Dr. R. Kavithamani, Associate Professor PG & Research Department of International Business, Sri Ramakrishna College of Arts & Science, Coimbatore, Tamil Nadu, India.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2026
Sprache
Englisch
ISBN 10 
6630041305
ISBN 13 
9786630041309
Einband
Taschenbuch
Anzahl der Seiten
72
Kontakt zum Hersteller
SIA OmniScriptum Publishing
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland