AN ANALYTICAL STUDY ON CUSTOMER SATISAFACTION: TOWARDS ONLINE GROCERY PLATFORMS IN COIMBATORE CITY - Softcover

Inhaltsangabe

In recent years, the rapid development of technology and internet connectivity has significantly transformed the way consumers purchase goods and services. The emergence of e-commerce has created new opportunities for businesses to reach customers through digital platforms. Among various sectors of online retailing, online grocery platforms have gained immense popularity due to their convenience, time-saving features, and wide range of product availability. Customers can now order groceries such as fruits, vegetables, dairy products, packaged foods, and household essentials through mobile applications or websites and receive them at their doorstep. This shift in consumer purchasing behavior has become more evident with the increasing use of smartphones and digital payment systems. Online grocery platforms provide several advantages compared to traditional physical stores. They offer 24/7 accessibility, easy product comparison, attractive discounts, and home delivery services. These features make online grocery shopping highly convenient, especially for working professionals, students, and elderly people who may find it difficult to visit physical stores frequently.

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