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Distribution and e-commerce: Theory, tools and case studies to put into practice - Softcover

Malongo Mpidi, Gabriel; Mbi Mbambi, Montana Joshua

 
9786208955106: Distribution and e-commerce: Theory, tools and case studies to put into practice
Softcover
ISBN 10: 6208955106 ISBN 13: 9786208955106
Verlag: Our Knowledge Publishing, 2025

Inhaltsangabe

Distribution and E-commerce" analyzes the evolution of distribution in the digital age, marked by the rise of e-commerce and the integration of physical and digital channels. It begins with a definition of distribution types (intensive, selective, exclusive) and their strategic role. It then explores digital transformation, the impact of marketplaces, social networks and technologies such as AI or augmented reality. The book looks at the new omnichannel strategies, the importance of logistics and merchandising, and the challenges of e-business sustainability. Finally, it highlights future prospects: personalization, automation and environmental responsibility.

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Über die Autorin bzw. den Autor

Malongo Mpidi Gabriel, born in Kisantu in 1976, is a teacher-researcher at ISC Matadi, entrepreneur and co-founder of REJEKC. With a DEA in Didactics, he has solid experience in accounting, management and pedagogy, with a rich academic and professional background.Montana Joshua MBI MBAMBI is a teacher-researcher at ISC Matadi.

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Verlag
Our Knowledge Publishing
Erscheinungsdatum
2025
Sprache
Englisch
ISBN 10 
6208955106
ISBN 13 
9786208955106
Einband
Taschenbuch
Anzahl der Seiten
104
Kontakt zum Hersteller
SIA OmniScriptum Publishing
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland