Smart Tourism: The Role of Technology in Modern Travel Industry - Softcover

Inhaltsangabe

This book explores the transformative impact of digital technologies on the travel and tourism industry. It defines smart tourism as an ecosystem where innovation, data analytics, and ICTs enhance tourist experiences, sustainability, and operational efficiency. The author examines technologies like IoT, AI, AR/VR, and big data, illustrating how they shape smart destinations, governance, personalization, and digital engagement. The book also delves into the ethical, social, and environmental implications of this shift. Designed for policymakers, tourism professionals, tech developers, and academics, it provides strategic insights and real-world applications to guide the future of tourism in an increasingly digital and interconnected world.

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