Strategic Management: Concepts, Processes and Implementation - Softcover

P, Dr.Vidhya; R, Dr. Rekha

 
9786208439323: Strategic Management: Concepts, Processes and Implementation
Softcover
ISBN 10: 6208439329 ISBN 13: 9786208439323
Verlag: LAP LAMBERT Academic Publishing, 2025

Inhaltsangabe

Strategic management is a critical aspect of business that enables organizations to develop long-term plans, adapt to environmental changes, and achieve competitive advantages. This book provides a structured approach to understanding strategic management concepts, processes, and their application in real-world business scenarios. Designed for undergraduate students, the content covers essential topics such as strategy formulation, corporate governance, environmental analysis, and strategy implementation, ensuring a well-rounded understanding of the subject.The study of strategic management begins with an introduction to strategy, its importance, and the strategic management process. A well-defined strategy provides a roadmap for an organization’s growth and success.

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Über die Autorin bzw. den Autor

Dr.P.Vidhya,MCom(CA).,MPhil.,PGDCA.,MBA.,PhD.,Assistant Professor at Sri Ramakrishna College of Arts and Science with an Academic experience of 17 years. She is a Research supervisor for two PhD scholars. She is strong enough in publishing and presenting her articles in international journals, conference proceedings; Scopus indexed journals.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2025
Sprache
Englisch
ISBN 10 
6208439329
ISBN 13 
9786208439323
Einband
Taschenbuch
Anzahl der Seiten
116
Kontakt zum Hersteller
Fastbook Publishing
customerservice@vdm-vsg.de

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Riga
1039
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