CUSTOMER PREFERENCE AND SATISFACTION TOWARDS IMPORTED AGRO PRODUCTS: With reference to Coimbatore District - Softcover

D, WINSTON RAGHUL; R, SIVARAMAKRISHNAN

 
9786208438326: CUSTOMER PREFERENCE AND SATISFACTION TOWARDS IMPORTED AGRO PRODUCTS: With reference to Coimbatore District
Softcover
ISBN 10: 6208438322 ISBN 13: 9786208438326
Verlag: LAP LAMBERT Academic Publishing, 2025

Inhaltsangabe

The Coimbatore district, known for its strong industrial and commercial base, has witnessed significant changes in consumer preferences regarding food consumption. With urbanization, rising disposable incomes, and a shift in dietary patterns, there is an increasing inclination towards imported agricultural products. Consumers in Coimbatore, like those in many urban areas, are becoming more health-conscious and seeking high-quality, organic, and chemical-free food items. Many believe that imported agro products meet these expectations better than domestically produced alternatives.

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Über die Autorin bzw. den Autor

The Book has been Authored by D.Winston Raghul a student of International Business and co-authored by Dr. R. Sivaramakrishnan Assistant Professor, PG and Research Department of International Business, Sri Ramakrishna College of Arts & Science, Coimbatore, Tamil Nadu, India.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2025
Sprache
Englisch
ISBN 10 
6208438322
ISBN 13 
9786208438326
Einband
Taschenbuch
Anzahl der Seiten
80
Kontakt zum Hersteller
Nicht verfügbar
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