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Huawei Smartphone Marketing Strategy: Navigating the U.S. Blockade: Adapting to Challenges and Leveraging Opportunities in a Restricted Market" - Softcover

Paraman, Pradeep; Yubo, Wang

 
9786208225162: Huawei Smartphone Marketing Strategy: Navigating the U.S. Blockade: Adapting to Challenges and Leveraging Opportunities in a Restricted Market"
Softcover
ISBN 10: 6208225167 ISBN 13: 9786208225162
Verlag: LAP LAMBERT Academic Publishing, 2024

Inhaltsangabe

This study examines Huawei's smartphone marketing strategy in the context of the U.S. technology blockade. It analyzes how the company has adapted to challenges posed by restrictions on access to key technologies and markets. The research highlights Huawei's strategic pivots, including the development of proprietary technologies, strengthening of supply chains, and emphasis on brand loyalty in domestic and international markets. By exploring these adaptations, the study aims to provide insights into how Huawei navigates a constrained environment while identifying new opportunities for growth and innovation in the competitive smartphone landscape.

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Über die Autorin bzw. den Autor

Dr. Pradeep is an accomplished editor for PLOS ONE and a dedicated researcher specializing in management, marketing, and decentralized finance (DeFi). With a focus on understanding consumer behavior and innovative financial systems, he has made significant contributions to both academic research and open-access publishing.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2024
Sprache
Englisch
ISBN 10 
6208225167
ISBN 13 
9786208225162
Einband
Taschenbuch
Anzahl der Seiten
100
Kontakt zum Hersteller
SIA OmniScriptum Publishing
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland