Neurolinguistic Programming in the sales attitude: A reflection on sales from an NLP perspective - Softcover

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Through this study it is possible to develop the sales professional to think the way the customer thinks, choosing NLP techniques that best adapt to each reality, creating strong relationships and personalised sales. The ability to get to know oneself better and quickly understand what an interlocutor is saying and the communication processes used by people makes it considerably easier for modern executives to negotiate, as Longin (1996) points out.

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