Practice of content analysis of qualitative data - Softcover

TAOUSSI, Ghita; MAGHNI, Ahmed

 
9786207129805: Practice of content analysis of qualitative data

Inhaltsangabe

"Practice of content analysis of qualitative data" is a crucial resource in the fields of social and management sciences. It offers an in-depth understanding of the tools and techniques of content analysis, essential for effectively interpreting qualitative data. The book guides readers through a variety of methods, enriching their research toolbox and enhancing their critical analysis skills. The emphasis on practical applications makes this book particularly relevant to budding researchers and experienced professionals alike, fostering a rigorous and informed approach to their studies and research work.Its contribution lies in the detailed presentation of content analysis methodologies, a pillar for the interpretation of qualitative data. It is aimed at a varied readership, from students to experienced researchers, offering innovative insights into analysis practices. The book promotes a rigorous analytical approach, indispensable for aspiring and established researchers alike, and significantly enriches the educational and scientific landscape in these disciplines.

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Über die Autorin bzw. den Autor

Ghita TAOUSSIDoktorin der Betriebswirtschaftslehre, Universität Abdelmalek Essâadi (UAE) in Tetouan - Ecole Nationale de Commerce et de Gestion in Tanger. Forschungsprofessorin an der Université Privée de Marrakech (UPM) in Marokko.Ahmed MAGHNIProfessor für Hochschulbildung und Direktor der ENCG de Tanger-Université Abdelmalek Essâsdi (UAE) in Marokko.

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