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This empirical research is based on the study of the relationship between the perception of the marketing mix and the quality of service and customer loyalty in a restaurant in the department of Lima - Peru. The field work was carried out in the Delpino restaurant located in the province of Huaral, district of Chancay. A total of 400 customers were surveyed. The results obtained can serve as a guide for businesses in the same field in terms of the variables studied.
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Marketing mix, service quality and customer s loyalty
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Marketing mix, service quality and customer's loyalty
Verlag:
Our Knowledge Publishing Dez 2023, 2023
ISBN 10: 620699449X
ISBN 13: 9786206994497
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Taschenbuch. Zustand: Neu. Neuware -This empirical research is based on the study of the relationship between the perception of the marketing mix and the quality of service and customer loyalty in a restaurant in the department of Lima - Peru. The field work was carried out in the Delpino restaurant located in the province of Huaral, district of Chancay. A total of 400 customers were surveyed. The results obtained can serve as a guide for businesses in the same field in terms of the variables studied.Books on Demand GmbH, Überseering 33, 22297 Hamburg 96 pp. Englisch. Artikel-Nr. 9786206994497
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