Inhaltsangabe
This book is the sequel to the previous one " Why Do You Buy ? ". Now we complement the understanding of the process of Purchase / Customers and Sale / Supplier in this dynamic chain that is the Market. Thus, we realise that Relationship Marketing aims to develop a lasting relationship with customers and partners seeking to value this interaction in order to achieve mutual goals, and still understand the application of CRM - Customer Relationship Management identified what steps are needed to implement Relationship Marketing in the retail sector.
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Über die Autorin bzw. den Autor
Master in Business Administration di UniHorizontes. Amministratore con esperienza in consulenza e sviluppo di progetti di innovazione. Specializzazione in Strategia di Gestione del Marketing presso l'UFRJ e in Gestione Pubblica presso l'UNITINS. Docente universitario.
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