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TELEVISION ADVERTISING -A ROBUST MARKETING EMBELLISHMENT: DE - Softcover

VIDYA, Dr.M.

 
9786206148647: TELEVISION ADVERTISING -A ROBUST MARKETING EMBELLISHMENT: DE
Softcover
ISBN 10: 6206148645 ISBN 13: 9786206148647
Verlag: LAP LAMBERT Academic Publishing, 2023

Inhaltsangabe

Advertising in television plays a crucial role despite of several media advertisements. Companies focus on this marketing medium as it reaches masses of people with different culture, tradition and values. Several aspects including the costs, type of advertisements, purchase decisions, recalling of advertisements, influence on target groups has been identified with a help of research study. The book will provide a scope for researchers pursuing their research on various media advertising.

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Über die Autorin bzw. den Autor

Dr. M. Vidya is presently working as Assistant Professor in the Department of Management Science at Sri Krishna Arts and Science College, Coimbatore. She has a total of 10 years of teaching experience and has cleared NET and SLET exams. She has completed her Doctoral degree with Post Graduation in Management and Applied Psychology.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2023
Sprache
Englisch
ISBN 10 
6206148645
ISBN 13 
9786206148647
Einband
Taschenbuch
Anzahl der Seiten
84
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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