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Strategy, Human resources and Marketing in the third sector: Literature review - Softcover

Duarte, Filipe; Fonseca, Susana; Madeira, Maria José

 
9786204734057: Strategy, Human resources and Marketing in the third sector: Literature review
Softcover
ISBN 10: 6204734059 ISBN 13: 9786204734057
Verlag: LAP LAMBERT Academic Publishing, 2021

Inhaltsangabe

This work shows the relevance of strategy in the third setor. This book analyses the importance of the third setor of portugueses SME’s to be conscious of implementing strategic actions on their management decisions. Also shows the relevance that Human resources and marketing have, not only in the decisions that the CEO’s need to make, but also in the current influence that they have with costumers and future users.The work shows an importante literature review of this issues, regarding the combination of the three main topics: strategy, Human resources and Marketing.

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Über die Autorin bzw. den Autor

Filipe AP Duarte is a Ph. D. in Management at the University of Beira interior (Ubi), Covilhã, Portugal. He is studying Ph. D. in Accounting at University of Aveiro, Aveiro, Portugal. His academic background also includes a Master degree in Business Finance and a Graduate in Business Management. He is a research fellow at NECE.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2021
Sprache
Englisch
ISBN 10 
6204734059
ISBN 13 
9786204734057
Einband
Taschenbuch
Anzahl der Seiten
92
Kontakt zum Hersteller
Nicht verfügbar
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