A Conceptual Model of Switching Behaviour: A special reference to Mobile Phone Users - Softcover

Inhaltsangabe

In nutshell, there are many factors/ variables that may have an impact on the switching behavior of mobile phone users. The book tries to bring underlying factors into the picture that may have an impact on consumers' switching behaviour. The book has a conceptual model that may explain the consumers' switching behaviour with respect to Mobile Phone. The conceptual model needs to be tested further using empirical research.

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