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Language Use in a Multilingual Company: A Case Study of Volkswagen Group in China - Softcover

Peng, Tingting

 
9786204726960: Language Use in a Multilingual Company: A Case Study of Volkswagen Group in China

Inhaltsangabe

The current study investigates the language use in two Volkswagen Group subsidiary companies Volkswagen Automatic Transmission (Tianjin) Co. Ltd. and Audi China in the Region China, focusing on language choices between 2 corporate languages English and German, in workplace communication.An overall preference to use English of employees in both companies was found. Furthermore, employees’ previous international experience and specific communicational conditions were proved to be significant factors during their decision-making. Besides, the corporate language application in the two companies showed some differences, and the work explained the possible accounts.

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Über die Autorin bzw. den Autor

Tingting Peng, nata nel 1997, Hubei, Cina. Ha conseguito la laurea in letteratura e scienze umane all'Università di Reunion (Francia DOM), poi si è laureata all'Università di Konstanz (Germania) con un master in multilinguismo.

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