From the ashes we will rise: Development of service-oriented business models in the 4* hotel industry - Softcover

Inhaltsangabe

"From the ashes we will rise" . Companies are forced to adapt their business models to new situations due to the ever-increasing competition by further developing existing business models or inventing entirely new business models. Especially the well-tried hotel industry, which has become successful mainly on old structures, is facing a turning point. How can service-oriented business model development as a tool help the hotel industry to differentiate itself from the competition? The competition is getting faster and faster, offering new services is often not enough anymore, as these can often be copied very quickly, and all advantages are lost. So the focus on offering products is no longer sufficient. Today's business model development is about finding bottlenecks, solving problems or satisfying needs qualitatively. The core of the work is to find out which tools for the development of business models exist for the hotel industry and which potentials they can bring for practical use.

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