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Understanding consumer behavior - Softcover

Kilani, Mohamed Kadhem

 
9786204440736: Understanding consumer behavior

Inhaltsangabe

For marketing, the study of behavior is primarily about understanding, predicting and controlling behavior. Objectively, there are currently several disciplines devoted to the study of behavior. These behavioral sciences include: political science, education, psychiatry, psychology, sociology, human ethology and anthropology.

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Über die Autorin bzw. den Autor

É professor universitário e consultor em vários organismos públicos e privados com uma longa experiência e especialização na organização de empresas e na actualização estratégica, acompanhando projectos e empresas de tunisinos e estrangeiros.

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